What is the risk of deepfakes for businesses?

Technologies for generating synthetic voices, videos, and identities are advancing rapidly. They can now be used to impersonate executives, manipulate employees, bypass certain validation mechanisms, or damage an organization's reputation. The real challenge, however, is no longer limited to detecting a deepfake. It also involves reducing the amount of information that could be used to create one.

Cybercriminals and malicious groups often exploit information from multiple sources:

• compromised data;
• intercepted emails;
• voice conversations;
• instant messages;
• public or private videos;
• content shared on social media;
• internal documents;
• information accessible through insufficiently protected systems.

The more numerous and detailed this information is, the more credible and difficult to detect impersonation attempts become. Reducing the exposure surface is therefore an essential element of modern defense.

Securing infrastructure, communications, access, and information assets not only protects the organization's sensitive data, but also limits the opportunities for exploitation by actors seeking to build fake content or fake identities.

At Quantum Beyond, we combine advanced cybersecurity, digital resilience, communications protection, knowledge governance, identity management, and trust validation to help organizations reduce the risks of identity impersonation, advanced fraud, and new generations of threats powered by artificial intelligence.

In a world where it is becoming increasingly difficult to distinguish the real from the synthetic, protecting data, communications, and identities is becoming a fundamental element of digital trust.